SOCIAL RESPONSIBILITY IN HIGH EDUCATION INSTITUTIONS: EVIDENCE FROM PUBLIC UNIVERSITIES IN CZECH REPUBLIC

Authors

  • Renata Kučerová MENDELU in Brno
  • Sylvie Formánková MENDELU in Brno
  • Monika Prisažná MENDELU in Brno

DOI:

https://doi.org/10.7160/eriesj.2016.090401

Keywords:

Economic faculty, engagement, ISO 26 000, public university, social responsibility, strategy

Abstract

The present paper shows results of a qualitative survey of corporate social responsibility in the tertiary sector. An example of faculties of economics of public universities in the Czech Republic has been used for assessment of engagement of HEIs in corporate social responsibility activities in the key area covered by ISO 26 000 standard. HEIs in the Czech Republic are engaged in many CSR activities but these activities are often untargeted and representing by-products of other activities. The main drawbacks of all assessed faculties were discovered in the key area KO-5 – environment. The results for the first key area KO-1- organisation governance show that integration of the CSR concept in HEI strategy substantially defines the level of their overall engagement in corporate socially responsible activities.

References

Ahmad, J. (2012) ‘Can a university act as a corporate social responsibility (CSR) driver? An Analysis’, Social Responsibility Journal, vol. 8, no. 1, pp. 77–86. http://dx.doi.org/10.1108/17471111211196584

Aya Pastrana, N., Sriramesh, K. (2014) ´Corporate Social Responsibility: Perceptions and practices among SMEs in Colombia´, Public Relations Review, vol. 40, no. 1, pp. 14–24. http://dx.doi.org/10.1016/j.pubrev.2013.10.002

Černohorská, L., Putnová, A. (2012) Společenská odpovědnost firem a jak ji měřit?. 1. ed. Brno: Akademické nakladatelství CERM. 130 p.

Formánková, S., Kučerová, R., Prísažná, M. (2016) ‘ISO 26000: Concept of Social Responsibility at Czech University’, Proceedings of the 6th International Conference on Management (ICOM 2016), Brno, [in press].

Flammer, C. (2013) ‘Corporate Social Responsibility and Shareholder Reaction: The Environmental Awareness of Investors’, Academy of Management Journal, vol. 56, no. 3, pp. 758-781. http://dx.doi.org/10.5465/amj.2011.0744

Giacalone, R.A., Thompson, K.R. (2006) ‘Business Ethics and Social Responsibility Education: Shifting the Worldview’, Academy of Management Learning & Education, vol. 5, no. 3, pp. 266-277. http://dx.doi.org/10.5465/AMLE.2006.22697016

Hahn, R. (2013) ‘ISO 26000 and the Standardization of Strategic Management Processes for Sustainability and Corporate Social Responsibility’, Business Strategy & The Environment (John Wiley & Sons, Inc), vol. 22, no. 7, pp. 442-455. http://dx.doi.org/10.1002/bse.1751

ISO (2013) ‘ISO 26000 - Social responsibility’, [Online], Available: http://www.iso.org/iso/iso26000 [10 Dec 2015].

ISO (2013) ‘Schematic overview of ISO 26000’, [Online], Available: http://www.iso.org/iso/sr_schematic-overview.pdf [11 Dec 2015].

Jorge, M.L., Peña, F.A. (2014) ‘Determinants of corporate social responsibility and business ethics education in Spanish universities’, Business Ethics: A European Review, vol. 23, no. 2, pp. 139-153. http://dx.doi.org/10.1111/beer.12041

Kuldová, L. (2012) Nový pohled na společenskou odpovědnost firem: strategická CSR. 1. ed. Plzeň: Nava. 176 p.

Lehmann, M., Christensen, P., Thrane, M., Jørgensen, T.H. (2009). ‘University engagement and regional sustainability initiatives: some Danish experiences’, Journal of Cleaner Production, vol. 17, no. 12, pp. 1067-1074. http://dx.doi.org/10.1016/j.jclepro.2009.03.013

Madzík, P. et al. (2015). Dobrá prax v oblasti spoločenskej zodpovednosti v prostredí vzdelávacej inštitúcie. 1.ed. Ružomberok: Verbum.

Milton de Sousa Filho, J., Wanderley L.S.O., Gómez, C.P., Farache, F. (2010) ‘Strategic Corporate Social Responsibility Management for Competitive Advantage’, BAR: Brazilian Administration Review, vol. 7, no. 3, pp. 294-310.

Moratis, L. (2014) ‘ISO 26000’, Journal of Corporate Citizenship, No. 53, pp. 77-90.

Othman, R., Othman, R. (2014) ‘Higher education institutions and social performance: evidence from public and private universities’, International Journal of Business & Society, vol. 15, no. 1, pp. 1-18.

Stojanová, H., Tomšík, P. (2014) ‘Factors influencing employment for tertiary education graduates at the selected universities’, Agricultural Economics, vol. 60, no. 8, pp. 376–387.

Ubius, U., Alas, R. (2012) ‘The Impact of Corporate Social Responsibility on the Innovation Climate’, Engineering Economics, vol. 23, no. 3, pp. 310-318. http://dx.doi.org/10.5755/j01.ee.23.3.1935

Vazquez, J.L., Lanero, A., Licandro, O. (2013) ‘Corporate Social Responsibility and Higher Education: Uruguay University Students’ Perceptions’, Economics and Sociology, vol. 6, no. 2, pp. 145-157. http://dx.doi.org/10.14254/2071-789X.2013/6-2/13

Yokoyama, K. (2006). ‘Entrepreneurialism in Japanese and UK Universities: Governance, Management, Leadership, and Funding’, Higher Education, vol. 52, no. 3, pp. 523-555. http://dx.doi.org/10.1007/s10734-005-1168-2

Yusoff, H., Mohamad, S., Darus, F. (2013) ‘The Influence of CSR Disclosure Structure on Corporate Financial Performance: Evidence from Stakeholders’ Perspectives’, Procedia Economics & Finance, vol. 7, pp. 213-220. http://dx.doi.org/10.1016/S2212-5671(13)00237-2

Additional Files

Published

2016-12-15

How to Cite

Kučerová, R., Formánková, S. and Prisažná, M. (2016) ’SOCIAL RESPONSIBILITY IN HIGH EDUCATION INSTITUTIONS: EVIDENCE FROM PUBLIC UNIVERSITIES IN CZECH REPUBLIC’, Journal on Efficiency and Responsibility in Education and Science, vol. 9, no. 4, pp. 88-96 https://doi.org/10.7160/eriesj.2016.090401.

Issue

Section

Research Paper