The Mediating Role of Digital Creativity in the Relationship between Attitudes toward Digitalization and Educational Management Information Systems
DOI:
https://doi.org/10.7160/eriesj.2026.190203Keywords:
attitude towards digitalization, digital creativity, educational technology, educational management information system, higher educationAbstract
In the era of digital transformation, the success of educational management systems increasingly depends not only on technology but also on users' attitudes and creativity. Despite growing research on technology adoption in education, few studies have examined how attitudes toward digitalization (ATD) and digital creativity (CTD) interact to influence the efficiency, effectiveness, and responsible implementation of Educational Management Information Systems (EMIS) in educational institutions. To address this gap, the present study investigated how CTD mediates the relationship between ATD and EMIS. A total of 347 respondents participated in the study by completing an online questionnaire. Structural Equation Modeling (SEM) was employed to test four hypotheses. The results revealed that ATD significantly enhanced EMIS performance both directly and indirectly through CTD. Furthermore, CTD emerged as a critical mediator, indicating that while a positive digital attitude provides the motivational foundation for technology adoption, creativity transforms this attitude into innovative, efficient, and contextually responsible EMIS applications. The study highlights how fostering positive attitudes and digital creativity among users can improve operational efficiency and promote responsible management practices in educational settings.
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