AN ANALYSIS OF THE STUDY PLAN OF THE PROFESSIONALLY ORIENTED BACHELOR STUDY FIELD OF MULTIMEDIA IN ECONOMIC PRACTISE
This paper focuses on the study field of Multimedia in Economic Practise which has been taught at the University of Economics in Prague since 2011. This study field has its first graduates which is the reason for a re-examination of the profile of graduates according to the structure of subjects in the study plan. This paper describes evolution of the study field, its content, main idea and structure of its students. It presents two main groups of occupations for graduates with dependence on requirements for student’s additional independent activities beyond the study. The analytical part shows five examples of comparison of the course relevance according to the opinion of students and academic staff. The conclusions from the survey will enable academic staff of the study field to the reconsider the future development of the study field.
- Craig, R.T. (1997) ‘Communication theory as a Field’, Communication Theory, vol. 9, no. 2, pp. 119-161. http://dx.doi.org/10.1111/j.1468-2885.1999.tb00355.x.
- Krejčí, I., Kvasnička, R., Dömeová, L. (2011) ‘Introducing System Dynamics at CULS Prague‘, Journal on Efficiency and Responsibility in Education and Science, vol. 4, no. 4, pp. 187-196.
- Kučera, P., Kvasnička R., Krejčí, I. (2012) ‘Impact of the contact teaching reduction on study results in the course of Mathematical methods in economics II‘, Proceedings of the 9th International Conference on Efficiency and Responsibility in Education (ERIE 2012), Prague, pp. 287-293.
- Kučera, P., Kvasnička, R., Vostrá Vydrová, H. (2013) ‘Study results development in mathematical methods in economics in two years from accreditation‘, Proceedings of the 10th International Conference on Efficiency and Responsibility in Education (ERIE 2013), Prague, pp. 341-346.
- Mayer, R.E., Moreno, R. (2003) ‘Nine ways to reduce cognitive load in multimedia learning’, Educational Psychologist, vol. 38, no. 1, pp. 43-52. http://dx.doi.org/10.1207/S15326985EP3801_6.
- Mayer, R. E. (2009) Multimedia learning. 2nd ed. Cambridge: Cambridge University Press.
- Paivio, A. (1986). Mental representations: a dual coding approach. Oxford, England: Oxford University Press.
- Rothwell, J.D. (2009) In the company of others: an introduction to communication. New York: Oxford University Press.
- University of Economics in Prague (VŠE), (2011) Profile of a graduate (in Czech only), Praha. [Online], Available: http://gml.vse.cz/zajemci-o-studium/profil-absolventa/. [3 May 2014].
- Vaughan, T. (2008) Multimedia: making it work. 7th ed. New York: McGraw-Hill.
- Vondra, Z., Vltavská, K. (2014) ‘Revision of Course Settings in Multimedia in Economic Practice Study Field‘, Proceedings of the 11th International Conference on Efficiency and Responsibility in Education (ERIE 2014), Prague, pp. 898-904.
Authors declare with this manuscript intended for publication to ERIES Journal that:
- all co-authors agree with the publication of the manuscript even after amendments arising from peer review;
- all co-authors agree with the posting of the full text of this work on the web page of ERIES Journal and to the inclusion of references in databases accessible on the internet;
- no results of other researchers were used in the submitted manuscript without their consent, proper citation, or acknowledgement of their cooperation or material provided;
- the results (or any part of them) used in the manuscript have not been sent for publication to any other journal nor have they already been published (or if so, that the relevant works are cited in this manuscript);
- submission of the manuscript for publication was completed in accordance with the publishing regulations pertaining to place of work;
- experiments performed comply with current laws and written consent of the Scientific Ethics Committee / National Animal Care Authority (as is mentioned in the manuscript submitted);
- grant holders confirm that they have been informed of the submitted manuscript and they agree to its publication.
Authors retain copyright and grant ERIES Journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the published work with an acknowledgement of its initial publication in ERIES Journal. Moreover, authors are able to post the published work in an institutional repository with an acknowledgement of its initial publication in ERIES Journal. In addition, authors are permitted and encouraged to post the published work online (e.g. institutional repositories or on their website) as it can lead to productive exchanges, as well as earlier and greater citation of published work.