STUDENTS’ EVALUATION OF EDUCATION QUALITY IN HUMAN RESOURCE MANAGEMENT AREA: CASE OF PRIVATE CZECH UNIVERSITY

Authors

  • Lucie Vnoučková University of Economics and Management
  • Hana Urbancová Czech University of Life Sciences Prague
  • Helena Smolová University of Economics and Management
  • Julie Šmejkalová University of Economics and Management

DOI:

https://doi.org/10.7160/eriesj.2016.090203

Keywords:

Education, learning, student, quality, evaluation, university

Abstract

The quality of education, lessons, subjects and teachers perceived by students is currently often discussed topic regarding strategic management of universities. Assessment of higher education learning outcomes represents internalization of a higher education competition. The aim of the article is to evaluate perception of education quality of lectures, subjects and teachers by university students in the area of human resource management in private Czech university and to identify main approaches to academic staff. The data were collected by quantitative survey by questionnaire data collection (n=218). Students state that subjects, lessons and teachers in the area of human resource management lessons mostly satisfied their expectations (average value between 1.09 and 1.97). The students emphasised that the staff creates positive atmosphere and gives the opportunity to express an opinion which is very important for students at the university. Research outcomes show there is a dependency between the effort of teacher, student understanding and teachers’s willingness to give students an opportunity to express an opinion. The paper is extension of conference paper presented on ERIE conference 2016.

References

AACSB (2016) ´About AACSB/Accredited Institutions´, Advancing Quality Management Education Worldwide, [Online]. Available: http://www.aacsb.edu/about/default.asp [24 Feb 2016]. 

ACBSP (2015) ´A Process Book For Institutions Seeking Initial & Reaffirmation of Accreditation´, The Accreditation Council for Business Schools and Programs, [Online]. Available: http://c.ymcdn.com/sites/www.acbsp.org/resource/collection/EB5F486D-441E-4156-9991-00D6C3A44ED1/Accreditation_Process_Manual_for_Baccalaureate_and_Graduate_Degree_Programs.pdf [24 Feb 2016].

Anderson, E.W., Fornell, C., Lehmann, D.R. (1994) ´Customer Satisfaction, Market Share, and Profitability: Findings From Sweden´, Journal of Marketing, vol. 58, no. 3, pp. 53-66. http://dx.doi.org/10.2307/1252310

Ashraf, M.A., Osman, A.Z.R., Ratan, S.R.A. (2016) ´Determinants of quality education in private universities from student perspectives: A case study in Bangladesh´, Quality Assurance in Education, vol. 24, no. 1, pp. 123-138. http://dx.doi.org/10.1108/qae-09-2013-0040

Asubonteng, P., McCleary, K.J., Swan, J.E. (1996) ´SERVQUAL revisited: A critical review of service quality´, The Journal of Services Marketing, vol. 10, no. 6, pp. 66-81. http://dx.doi.org/10.1108/08876049610148602

Babin, B.J., Griffin, M. (1998) ´The Nature of Satisfaction: An Updated Examination and Analysis´, Journal of Business Research, vol. 41, pp. 127-136. http://dx.doi.org/10.1016/s0148-2963(97)00001-5

Borges, G., Stiubiener, I. (2015) ´Recommending learning objects based on utility and learning style´, Proceedings - Frontiers in Education Conference, FIE. Spain: Melia Castilla Hotel and Convention Center Madrid.

Cheng, Y.C. (2003) ´Quality assurance in education: Internal, interface and future´, Quality Assurance in Education Journal, vol. 11, no. 4, pp. 202-213. http://dx.doi.org/10.1108/09684880310501386

Delaney, M.A. (1997) ´Quality Assessment of Professional Degree Programs´, Research in Higher Education, vol. 38, no. 2, pp. 241-264. http://dx.doi.org/10.1023/a:1024989805110

Elliott, K.M., Shin, D. (2002) ´Student Satisfaction: an alternative approach to assessing this important concept´, Journal of Higher Education Policy and Management, vol. 24, no. 2, pp. 199-209. http://dx.doi.org/10.1080/1360080022000013518

European Commission (1999) Bologna declaration. Italy: Bologna.

Forrester, G. (2011) ´Performance management in education: milestone or millstone?´, Management in Education, vol. 25, pp. 5-9. http://dx.doi.org/10.1177/0892020610383902.

Grönroos, C. (1984) ´A Service Quality Model and Its Marketing Implications´, European Journal of Marketing, vol. 18, no. 4, pp. 36-45. http://dx.doi.org/10.1108/eum0000000004784

IACBE  (2016) ´Defining Academic Quality´, International Assembly for Collegiate Business Education, [Online]. Available: http://iacbe.org/qa-academic-quality.asp [25 Feb 2016].

Ismail, A., Abdullah, M.M.B., Francis, S.K. (2009) ´Exploring the Relationships among Service Quality Features, Perceived Value and Customer Satisfaction´, Journal of Industrial Engineering and Management, vol.  2, no. 1, pp. 230-250. http://dx.doi.org/10.3926/jiem.2009.v2n1.p230-250.

Keengwe, J., Georgina, D. (2011) ´The Digital Course Training Workshop for Online Learning and Teaching´, Education and Information Technology, vol. 17, no. 4., pp. 365-379. http://dx.doi.org/10.1007/s10639-011-9164-x

Kotler, P., Armstrong, G. (2011) ´Principles of Marketing´, 14th edition, Prentice Hall: Pearson Education.

Kotler, P., Fox, K. (1995) ´Strategic Marketing for Educational Institutions´, 2nd edition, Englewood Cliffs, N.J.: Prentice-Hall.

Kwek, C., Lau. T., Tan, H. (2010) ´Education Quality Process Model and Its Influence on Students’ Perceived Service Quality´, International Journal of Business and Management, vol. 5, no. 8, pp. 154-165. http://dx.doi.org/10.5539/ijbm.v5n8p154

Lassar, W.M., Manolis, C., Winsor, R.D. (2000) ´Service Quality Perspectives & Satisfaction in Private Banking´, Journal of Service marketing, vol. 14, no. 3, pp. 244-271. http://dx.doi.org/10.1108/02652320010349067

Megnounif, A., Kherbouche, A., Chermitti, N. (2013) ´Contribution to the Quality Assessment in Higher Education: The Case Study of the Faculty of Technology, Tlemcen, Algeria´, Social and Behavioral Sciences, vol. 102, no. 22, pp. 276–287. http://dx.doi.org/10.1016/j.sbspro.2013.10.742

Ognjanovic, I., Gasevic, D., Dawson, S. (2016) ´Using institutional data to predict student course selections in higher education´, Internet and Higher Education, vol. 29, pp. 49-62. http://dx.doi.org/10.1016/j.iheduc.2015.12.002

Parasuraman, A., Zeithaml, V., Berry, L.L. (1988) ´SERVQUAL: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality´, Journal of Retailing, vol. 64, no. 1, pp. 12-40.

Rowley, J., Dawes, J. (1999) ´Customer loyalty – a relevant concept for libraries?´, Library Management, vol. 20, no. 6, pp. 345–351. http://dx.doi.org/10.1108/01435129910280474.

Sarabdeen, J. (2013) ´Learning Styles and Training Methods´, Communications of the IBIMA, p. 9. http://dx.doi.org/10.5171/2013.311167

Shahjahan, R.A., Morgan, C. (2016) ´Global competition, coloniality, and the geopolitics of knowledge in higher education´, British Journal of Sociology of Education, vol. 37, no. 1, pp. 92–109. http://dx.doi.org/10.1080/01425692.2015.1095635

Thatcher, I., Alao, H., Brown, C.I., Choudhary, S. (2016) ´Enriching the values of micro and small business research projects: co-creation service provision as perceived by academic, business and student´, Studies in Higher Education, vol. 41, no. 3, pp. 560-581. http://dx.doi.org/10.1080/03075079.2014.942273

Vnoučková, L., Urbancová, H., Smolová, H., Šmejkalová, J. (2016) ‘Perception of education quality in subjects related to human resources by university students’, In 13th International Conference Efficiency and Responsibility in Education. Prague: Czech University of Life Sciences, pp. 96-103.

Watts, J., Robertson, N. (2011) ´Burnout in university teaching staff: A systematic literature review´, Educational Research, vol. 53, no. 1, pp. 33-50. http://dx.doi.org/10.1080/00131881.2011.552235

Zairi, M. (1995) ´Total quality education for superior performance´, Training for Quality, vol. 3, no. 1, pp. 29-35. http://dx.doi.org/10.1108/09684879510082238.

Additional Files

Published

2016-06-30

How to Cite

Vnoučková, L., Urbancová, H., Smolová, H. and Šmejkalová, J. (2016) ’STUDENTS’ EVALUATION OF EDUCATION QUALITY IN HUMAN RESOURCE MANAGEMENT AREA: CASE OF PRIVATE CZECH UNIVERSITY’, Journal on Efficiency and Responsibility in Education and Science, vol. 9, no. 2, pp. 45–51. https://doi.org/10.7160/eriesj.2016.090203

Issue

Section

Research Paper

Most read articles by the same author(s)