• Lucie Vnoučková Vysoká škola ekonomie a managementu Nárožní 2600/9a 158 00, Praha 5
  • Hana Urbancová Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Czech Republic
  • Helena Smolová Department of Marketing, University of Economics and Management, Czech Republic
Keywords: Quality, assurance, university, evaluation, education, management


Education quality assurance is the necessity for today’s competitive environment in university education. Quality assurance standards and strategies are being used in most of universities and higher education institutions. But the perception of quality standards is being usually seen from the perspective of a university management. This study aims to analyze and present perceptions of students towards a measurement of education quality standards and to identify significant groups of students according to their preferences in education quality. Students’ questionnaires and focus groups collected the data. Two dimensional and multi-dimensional statistical methods were used to evaluate the results. The outputs show five groups of students based on their perception of the education quality. Examination of students’ interest in specific areas, subjects and courses leads to identification of factors which affect their preferences in education. The paper found five significant groups of perceived quality by students. These are Quality receptionists, Business oriented, Expert innovators, Distance learners and Arrangement oriented. Limit of the study is a narrow focus on one private university. This study may encourage other papers to develop and test further the impact of education quality on students’ preferences for measurable improvements. The paper is an extension of the conference paper presented on ERIE conference 2017.


  • Anderson, V. (2009) Research methods in human resource management. London: Chartered Institute of Personnel and Development.

  • Ashraf, M. A., Osman, A. Z. R., and Ratan, S. R. A. (2016) ‘Determinants of quality education in private universities from student perspectives: a case study in Bangladesh‘. Quality Assurance in Education, vol. 24, no. 1, pp. 123-138. http://dx.doi.org/10.1108/QAE-09-2013-0040

  • Benyon, L. (1981) ‚Curriculum continuity‘, Education 3-13, vol. 9, no. 2, pp. 36-41. http://dx.doi.org/10.1080/03004278185200201

  • Borges, G., Stiubiener, I. (2015) ‘Recommending learning objects based on utility and learning style‘, Proceedings - Frontiers in Education Conference, FIE. Spain: Melia Castilla Hotel and Convention Center Madrid.

  • Cejpek, V., Gavalcová, T., Nantlová, S., Pabian P., Rajmon, R., Valová, L. (2014) Jak rozvíjet kvalitní vysokoškolské vzdělání. [Online] MŠMT. Available: https://www.slideshare.net/ipnkvalita/jak-rozvjet-kvalitn-vysokokolsk-vzdlvn [3 Jan. 2017].

  • Clark, J. (1995) Suggestions for effective university teaching. [Online] Available: http://io.uwinnipeg.ca/~clark/acad/teach/effteach.html [2 Jan 2017].

  • Clark, M. A., Lelchook, A. M., and Taylor, M. L. (2010) ‘Beyond the Big Five: How narcissism, perfectionism, and dispositional affect relate to workaholism‘, Personality and Individual differences, vol. 48, no. 7, pp. 786-791. http://dx.doi.org/10.1016/j.paid.2010.01.013

  • Delaney, A. M. (1997) ‘Quality assessment of professional degree programs‘, Research in Higher Education, vol. 38, no. 2, pp. 241-264.

  • Gaillard, F. D., Mitchell, S. P., and Kavota, V. (2011) ‘Students, Faculty, and Administrators Perception of Students Evaluations of Faculty in Higher Education Business Schools‘, Journal of College Teaching & Learning (TLC), vol. 3, no. 8. http://dx.doi.org/10.19030/tlc.v3i8.1695

  • He, Y., and Hutson, B. (2016) ‘Appreciative assessment in academic advising‘. The Review of Higher Education, vo. 39, no. 2, pp. 213-240. http://dx.doi.org/10.1353/rhe.2016.0003

  • Hebák, P., Malá, I. and Hustopecký J. (2006) Vícerozměrné statistické metody. Praha: Informatorium.

  • Hendl, J. (2006) Přehled statistických metod zpracování dat. Praha: Portál.

  • Jones, B. K. (2016) ‘Enduring in an “Impossible” Occupation Perfectionism and Commitment to Teaching‘, Journal of Teacher Education, vol. 67, no. 5, pp. 437-446.

  • Ministry of Education, Youth and Sports. (2015) Rámec rozvoje vysokého školství do roku 2020. [Online] Available: http://www.vzdelavani2020.cz/images_obsah/dokumenty/ramec_vs.pdf [2 Jan 2017].

  • O'Connor, P., and O'Hagan, C. (2016) ‘Excellence in university academic staff evaluation: a problematic reality?‘, Studies in Higher Education, vol. 41, no. 11, pp. 1943-1957. http://dx.doi.org/10.1080/03075079.2014.1000292

  • Ognjanovic, I., Gasevic, D., and Dawson, S. (2016) ‘Using institutional data to predict student course selections in higher education‘, The Internet and Higher Education, vol. 29, pp. 49-62. http://dx.doi.org/10.1016/j.iheduc.2015.12.002

  • Palát, M. (2012) Statistické zpracování dat. [Online] Available: http://www.vuchs.cz/OPVpK/dokumenty/Palat-Statistika-2.pdf [3 Mar 2016].

  • Sanders, D., White, G., Burge, B., Sharp, C., Eames, A., McEune, R., and Grayson, H. (2005) A Study of the Transition from the Foundation Stage to Key Stage 1. Research Report: SSU/2005/FR/013. National Foundation for Educational Research. The Mere, Upton Park, Slough, Berkshire, SL1 2DQ, UK.

  • Shahjahan, R. A., and Morgan, C. (2016) ‘Global competition, coloniality, and the geopolitics of knowledge in higher education‘, British Journal of Sociology of Education, vol. 37, no. 1, pp. 92-109. http://dx.doi.org/10.1080/01425692.2015.1095635

  • Shields, P. (2009) ‘School doesn't feel as much of a partnership: parents' perceptions of their children's transition from nursery school to Reception class‘, Early Years, vol. 29, no. 3, pp. 237-248.

  • Simpson, P. M., and Siguaw, J. A. (2000) ‘Student evaluations of teaching: An exploratory study of the faculty response‘, Journal of Marketing Education, vol. 22, no. 3, pp. 199-213. http://dx.doi.org/10.1177/0273475300223004

  • Thatcher, J., Alao, H., Brown, C. J., and Choudhary, S. (2016) ‘Enriching the values of micro and small business research projects: co-creation service provision as perceived by academic, business and student‘, Studies in Higher Education, vol. 41, no. 3, pp. 560-581. http://dx.doi.org/10.1080/03075079.2014.942273

  • Tsinidou, M., Gerogiannis, V., and Fitsilis, P. (2010) ‘Evaluation of the factors that determine quality in higher education: an empirical study‘, Quality assurance in Education, vol. 18, no. 3, pp. 227-244. http://dx.doi.org/10.1108/09684881011058669

  • Urbancová, H., Vnoučková, L., and Smolová, H. (2016) Talent management v organizacích v České republice. Praha: Edice Monografie VŠEM.

  • Urbancová, H., and Šnýdrová, M. (2017) ‘Remuneration and employee benefits in organisations in the Czech Republic‘, Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, vol. 65 (40), no. 1, pp. 357-368. https://doi.org/10.11118/actaun201765010357

  • Vnoučková, L., Urbancová, H., and Smolová, H. (2017) ‘Students´ Behavior towards Education Quality Standards‘. Proceedings of the 14th International Conference on Efficiency and Responsibility in Education, Prague, Czech University of Life Sciences, 2017. pp. 520-527.

  • Weisberg, D., Sexton, S., Mulhern, J., Keeling, D., Schunck, J., Palcisco, A., and Morgan, K. (2009) ‘The widget effect: Our national failure to acknowledge and act on differences in teacher effectiveness‘, New Teacher Project. [Online] Available: https://tntp.org/assets/documents/TheWidgetEffect_execsummary_2nd_ed.pdf [4 Mar 2017].

  • Williams, M., and Howley, R. (1989) ‘Curriculum discontinuity: a study of a secondary school and its feeder primary schools‘, British Educational Research Journal, vol. 15, no. 1, pp. 61-76. http://dx.doi.org/10.1080/0141192890150106

  • Xu, J. C., Duan, Z. B., and Chen, Q. (2002) ‘On curriculum resources and it's exploration and utilization‘, Subject Education, vol. 15, no. 2, pp. 1-13.

How to Cite
Vnoučková, L., Urbancová, H. and Smolová, H. (2017) ’FACTORS DESCRIBING STUDENTS´ PERCEPTION ON EDUCATION QUALITY STANDARDS’, Journal on Efficiency and Responsibility in Education and Science, vol. 10, no. 4, pp. 109-115. https://doi.org/10.7160/eriesj.2017.100403
Research Paper